Define the Background of Industry
Industry of Telecommunication
MAXIS
are Malaysia's leading telecommunications company and market leader with a
total mobile phone subscriber base of more than seven million, as at 31
December 2005. Maxis continue to enhance how people communicate and live with
an impressive array of innovative products and services. Surpassing the seventh
million mark has become a milestone in our list of achievements. Maxis’
expansion into Indonesia and India is another milestone in our aspiration to be
a regional communications operator. The acquisition of a 51% stake in PT
Natrindo Telephone Seluler (NTS), Indonesia and a 74% equity interest in
Aircel, India will provide tremendous growth opportunities for Maxis. These
acquisitions give Maxis a strong foothold in two of the world’s most attractive
high-growth, low-penetration markets, while diversifying our market base.
CELCOM
now is known as a CELCOM AXIATA. Its currently in the mobile telecommunication
services industry. CELCOM is the oldest telecommunication company in Malaysia.
CELCOM was originally listed on the Bursa Malaysia, but after the merger with
Telekom Malaysia Berhad, it has remained private. CELCOM is the Malaysian
partner of the Vodafone mobile community. CELCOM current CEO, Dato’ Seri
Mohammed Shazalli Ramly, has been with CELCOM since 2005.His contract expired
in 2007 and has been renewed for another 3 more years. TM International has
been renamed as AXIATA as part of a telecom consortium in the south east Asia.
Its Stock Exchange code is AXIATA.
DiGi
Telecommunications Sdn Bhd (hereinafter known as DiGi), a subsidiary of
DiGi.com Berhad (former name: Mutiara Swisscom), is a mobile communications
company that engaged in establishment, maintenance and provision of
telecommunication and related services. DiGi, was established in May 1995,
primarily operates in Malaysia with its headquartered in Shah Alam, Selangor.
DiGi sister company, Pay By Mobile Sdn Bhd deals with electronic financial
services, while its subsidiaries are DiGi Services Sdn Bhd (property holding,
renting of premises) and Djuice.Com Sdn Bhd (others related services).
Figure 1.1 Market Shares
of 3 Telecommunication Companies in Malaysia.
Tools Used To Describe the Industry: Pest Analysis
Political
In
2008, the government announced all Telco users compulsory to register their SIM
CARDS because there is a lot of crime happening through phone calls, text
messages, and MMS. During economic downturn, a lot of employees were retrenched.
Since unemployment rate is high, crime level in the country tend to increase.
Due to this, the government started to recruit staff to work in the public
sector. Mobile and internet is misuse to deliver political views. They also use
mobile and internet to plan demonstration.
Economy
In
2009, the whole world was facing economic downturn. Malaysia was badly affected
by this, but the way consumers behave showed that there is no effect on them.
Internet and mobile technology has widely used in business to follow the
economic situation.
Social
Consumer
is tastes changes as they pay high price for quality product in terms of
acquiring the latest technology plus good customer services. The latest social
trend is people like to SMS more nowadays. With SMS consumers could convey
their message in the cheapest way. The family structures in the recent day are
couple like to have only 2-4 children’s only. Compare to the olden days couples
would have 4-7 children’s. This would influence the pattern of mobile
usage/users. Hand phones and internet technology has become a trend in the new
millennium and consumers tend to change just to use the latest mobile plans.
Technology
Nowadays
top up for prepaid phones can be done through internet transaction. Payment
could be done using kiosk machine which is situated at hot spots. Improvement
in communication technology. By using hand phone, users can call their friend
and look at what they are doing via 3G. 3G enable users to view users from
different places. If users were to use internet, they can do video calls. Users
can surf internet to check mail, facebook, twitter, map (GPS). They even could
check their account, bills and latest packages and plans online. E-learning,
nowadays studies is not necessary done at class room only. New improvement in
technology has enable users to learn virtually. As long as the users can surf
the internet user can study anywhere and anytime in the world.
