THE COMPANY

Background of the Company (Maxis)

Maxis are Malaysia's leading telecommunications company and market leader with a total mobile phone subscriber base of more than seven million, as at 31 December 2005. Maxis continue to enhance how people communicate and live with an impressive array of innovative products and services. Surpassing the seventh million mark has become a milestone in our list of achievements. Maxis’ expansion into Indonesia and India is another milestone in our aspiration to be a regional communications operator. The acquisition of a 51% stake in PT Natrindo Telepon Seluler (NTS), Indonesia and a 74% equity interest in Aircel, India will provide tremendous growth opportunities for Maxis. These acquisitions give Maxis a strong foothold in two of the world’s most attractive high-growth, low-penetration markets, while diversifying our market base.

Apart from that, Maxis was the first to launch 3G Connect Card, PC Webmail, Video Mail and 3G prepaid. They are having significantly increased the 3G service coverage since its launch in July 2005, catering to more than 740 sites across Malaysia. Their growing high-performance 3G network offers mobile telephony at broadband speeds enabling Internet access throughout Malaysia. Both mobile phone and laptop users can now enjoy enhanced communication combined with extensive entertainment and information on the go, such as video calls, live mobile TV, games and wireless broadband Internet with transfer speeds of up to 384 kilobits per second. The aim: affordable, instant access with real time-results.

Maxis Berhad is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis has been providing a full suite of services on multiple platforms to fulfill the telecommunications needs of individual consumers, SMEs and large corporations in Malaysia since it was established. Maxis mobile service is offered on a postpaid basis under the Maxis brand and via a prepaid format under the Hotlink brand. The use of these two distinct brands, underpinned by synergistic values, has enabled Maxis to develop its prepaid business successfully while maintaining growth in its postpaid segment. Maxis has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia and it is known as Maxis3G. In July 2005 and in September 2006, it became among the world’s first to use HSDPA, where it is a high-speed upgrade of its 3G network, to provide wireless broadband services. It was the first operator to bring the Blackberry and Apple iPhone (smart phones) to Malaysia.

2.1.2    Location

Figure 2.1 Location of Maxis

Maxis Berhad Corporate Affairs Level 18, Menara Maxis Kuala Lumpur City Centrel, 50088 Kuala Lumpur.