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Maxis
main challenge today, of adapting effectively to a rapid changing and often
hostile environment of telecommunication networking industry. Everything change
too fast until the company is unable to cope with rapid pace. Maxis tells us
about the company make a generation shifts at the top management in order to
confront changing business environment and global competition. The paper aims
to analyze the implementation of change in Maxis in order to deal with changing
market environment and to shift to the updated telecommunication technology, 3G.
How
successfully Maxis can manage the change process to adopt to the new technology
which they going to adopt. Managing the changes in an organization requires a
broad set of skills like political skills, analytical skills, people skills,
system skills and business skills. Having good analytical skills will make
maxis be a good change agent. Maxis should evaluate the financial and political
impacts of the changes that can take place. Maxis should know that following a
particular process at that instant would fetch you immediate financial effects
and start that process so that the change process is noted by the management.
The
workflow has to be changed in such a manner to reflect the financial changes
that are taking place. Operations and systems in the organization should be
reconfigured in such a manner that maxis get the desired financial impact.
Successful management improvement efforts require the active involvement of
managers and staff throughout the organization to provide ideas for
improvements and supply the energy and expertise needed to implement changes.
Employees at all levels if high-performing organizations participate in and
have a stale in improving operational and program performance to achieve
results.
Our
work has shown that high-performing organizations use a number of strategies and
techniques to effectively involve employees, including fostering a performance
oriented culture, working to develop a consensus with unions on goals and
strategies, providing the training that staff need to work effectively and
devolving authority while focusing accountability on results. Employees in
high-performing organizations understand the importance of and the connection
between their performance and the organization’s success. The failure to
constructively involve staff in an organization’s improvement efforts means
running the risk that the changes will be more difficult and protracted than
necessary (Becher 1989).
The
various steps for a successful organizational change in Maxis can be carried
out through the following steps. First is forming the coalition. Once we create
the commitment of what we want to our vision to be, the second step is to form
a coalition of all stakeholders. It's not only your senior management, but it
is everyone that is involved with your company as well. Maxis must include both
internal and external members of your organization. Because we work as a
turnkey asset management provider to independent financial advisors, we needed
their agreement to this commitment if we were going to move forward
successfully.
Do
not underestimate the time you will need to form your coalition. All of us
react negatively to change initially. We all need time to digest and understand
"what's in it for me." Each of your stakeholders will be hearing it
for the first time. You need to allow them time and provide them with
information to reach their own conclusion that it is not only in the firm's
best interest, but also in their own interest to help make this commitment a
reality.
Second is envisioning the future.
Paint a picture of what the firm is going to look like when this journey and
transformation are complete. Many individuals who are part of your team will
have difficulty understanding what the changes you are attempting to
incorporate into the business really mean. They are going to ask how the change
is going to affect the company and, more importantly, each individual within
the company. We showed how, by offering these services, we would be able to
grow significantly faster while providing our clients with a much higher value
service, and that this would create more opportunities for each of our
stakeholders. At the same time, if we didn't change, we were going to fall
behind in the industry, leaving fewer opportunities for employees, becoming a
less important partner in our financial advisors growth, and not doing all that
we could in assisting investors to achieve their financial goals. It was not a
very tough decision for our stakeholders once they had the information and time
to confirm our vision (Aldrich, 1999).
Next
is beginning the transformation. To begin, put together a step-by-step action
plan with dates, milestones, and who's responsible for the achievement of each.
It easier to paint a picture of your future than it is to get started creating
it. However, it is empowering to reduce the steps necessary to create the
future into manageable steps. Let's say that five years out you want to triple
your asset under management while providing your clients with continuously
improved private client services. By the fifth year you out, you want to
deliver services that rivals what private banks offer. For many this commitment
might be overwhelming. But if you break down all the steps you need to take by
month, it can easily become a reality (Argyris, 1999).
Successful
change is a real challenge because no one reacts well to change except the
person that is driving it. When change comes, we all tend to immediately put
our hands up and try to figure out how to avoid it. Behaviorists tell us that
80 percent of us are reactive thinkers who will do anything to avoid change.
Twenty percent of us are creative thinkers, meaning we initially try to avoid
the change, but then examine and judge whether it's a good change or a bad
change. If we think it is a good change we will incorporate it into our lives.
If creative thinkers believe it is a change for the worse, they will just
figure out ways to go around it. The only way to ensure that change occurs
smoothly is to have a road map that outlines the process that you will
incorporate into your firm to make it work for your benefit.
Last
one is embed it in the culture. Everything you're doing should be consistent
with the commitment. In so doing, you create a new culture. In our case, our
commitment was to wealth management for private clients. We wanted to provide
the best advice to private clients available in regards to their life
management issues. So we had to in effect destroy our old company and create a
new company that would be able to achieve the results we wanted (Becher, 1989).
With
every action we took, we asked ourselves if it was consistent with what we
wanted to achieve. It is so easy to get side-tracked in our industry. Most of
us are very tactical in our strategy so that we move from opportunity to
opportunity and never give ourselves the chance to reach the next level of
success. You have to establish system in your organization that will embed both
your commitment and vision of the future in your organization. We have
established meetings where each employee gets together with their team leader
and the team leaders get together with senior management to make sure we stay
on track.
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