THE COMPETITOR

Background of the Company (DiGi)

Digi is a telecommunication company, also a mobile service provider in Malaysia. Forty nine percent is owned by Telenor ASA of Norway. Digi is listed under the main market of the Bursa Malaysia. Digi became the first telco in Malaysia to commence and operate with a fully digital cellular network on 24 May 1995. After two year, Digi was publicly listed on the year of 1997, known as Mutiara Swisscom Bhd. The holding of company changed the name of Digi Swisscom Bhd to Digi.Com Berhad on the year of 2000.

Digi is under the list Digi was the first telecommunication company that offers GPRS (2.5G) and the EDGE (2.75G) in Malaysia on 14 May 2004. Digi primarily uses the GSM1800 band with the network code of 50216. Digi is listed on the Bursa Malaysia under the Infrastructure category act.

Digi uses the native dialing prefix identifier of ‘010’, ‘016’, ‘0143’, ‘0146’ and ‘0149’, although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to Digi. At the moment, switching to Digi from other telecommunication company (Maxis, Celcom) is free of charge.

The main centre of Digi is located at Lot 10, Jalan Delima 1/1, Subang Hi-Tech Industrial Park, Shah Alam 40000 Shah Alam, Malaysia. The contact number of main centre is +603 5721 1800.

Figure 3.1 Location of DiGi

Lot 10, Jalan Delima 1/1, Subang Hi-Tech Industrial Park, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia.  

Services / Products of DiGi

Plans of DiGi

Digi provides variety of plans for customers to make their favorites choice. Digi has two different plans, which is prepaid call plan and postpaid call plan.

(i) Prepaid call plan

There two plans under this prepaid call plan, which is Digi Easy Prepaid and Digi Best Prepaid. The following table is the comparison between these two plans. For the Digi Easy Prepaid, user can call and SMS buddyz between 12am to 6pm for free and it is for everyday. For the Digi Best Prepaid, user can enjoy the lowest call rate of 12sen/ minute to all networks for any day after hit RM1 in total usage.

	Digi Easy Prepaid	Digi Best Prepaid
Starter pack	RM16.80/ pack	RM8.50/ pack
Voice calls	30sen/minute  (non-buddyz) 12sen/minute (buddy between 6.01pm to 11.59pm)	36sen/minute (before hit RM1) 12sen/minute (after RM1 total usage) 10sen/minute (with super 10)
Video calls	30sen/minute	36sen/minute
SMS	8sen/SMS (to non-buddyz) 1sen/SMS (to buddyz between 6.01pm to 11.59pm)	10sen/SMS (before hit RM1) 1sen/SMS (Digi to Digi only, after hitting RM1 total usage)
MMS	25sen/MMS	25sen/MMS
Data	Max RM8 daily (10sen / 10kb before hit RM8)	Max RM8 daily (10sen / 10kb before hit RM8)

(ii) Postpaid call plan

There are three plans under this postpaid call plan, which is DG Postpaid Plus, DG Smart Plan, and iDiGi. DG Postpaid Plus is the ideal postpaid plan for voice-heavy users. Users can talk, text, and share up to 50% more. Smart Plan is the smarter plan for Smartphone. Users can sign up for the most affordable, all-in-one internet and call plan. For the iDiGi, it is the most affordable iPhone plan in Malaysia.

(a) DG Postpaid Plus

	DG 48 Plus (More than 10% extra values on calls, SMS & more)	DG 68 Plus (More than 30% extra values on calls, SMS & more)	DG 88 Plus (More than 50% extra values on calls, SMS & more)
Monthly commitment	RM43	RM63	RM83
Voice/video calls	200minutes	300minutes	450minutes
SMS	200sms	300sms	450sms
MMS	20mms	30mms	45mms
Internet	N/A	100MB	200MB

(b) DG Smart Plan

	DG Smart Plan 48 (For light Internet usage)	DG Smart Plan 68 (For moderate Internet usage)	DG Smart Plan 88 (For heavy Internet usage)
Monthly fee (without contract)	RM43	RM63	RM83
Monthly fee (12 months contacts)	RM38	RM53	RM73
Mobile internet	1GB/month	3GB/month	5GB/month
Voice calls	15sen/minute	15sen/minute	15sen/minute
SMS	10sen/sms	10sen/sms	10sen/sms
MMS	20sen/mms	20sen/mms	20sen/mms
Roaming	From RM36 per day	From RM36 per day	From RM36 per day

(c) iDiGi

	iDiGi 88 Ideal for the basic iPhone user	iDiGi 138 Perfect for keeping connected on a daily basis	iDiGi 238 The best way to connect via iPhone
Monthly Commitment (before auto billing)	RM60	RM93	RM161
Monthly Commitment (after auto billing)	RM55	RM88	RM156
Voice Calls	200minutes	450minutes	1000minutes
SMS	200sms	400sms	600sms
MMS	20mms	40mms	60mms
Internet	1GB	3GB	5GB

Services of Digi

There are two type of services that provided by Digi, which is prepaid services and postpaid services.

i) Prepaid services are to help customers to stay connected no matter where they are. No matter customers are at home, at aboard, or in case of emergency, the services are always there for them. There are 9 type of services that provided by prepaid services.

Type of services	The functions
Buddyz bonus	Get free SMS plus music for you and your Buddyz every time you reload. This is only with DiGi® Easy Prepaid.
Super buddyz with Digi Easy Prepaid	Call and SMS your Buddyz for free all the day, every day.
Super 10 with Digi Best Prepaid	Make voice calls for only 10sen/min to all networks, all day.
Friends and family	Lower call and SMS rates to your favourite numbers.
Talktime services	Talk first and pay later when you're running low on credit.
Roaming	Whether you are overseas or in your backyard, you can make calls to anyone you like wherever you are.
International direct dialing	Make calls to anyone around the world, anytime you like. With DiGi IDD, distance is now just a word.
Calling and voicemail	Call plan features that help you stay connected even if your phone is off or out of coverage area.
Personal accident insurance	24 hour Worldwide coverage against Accidental Death & Permanent Disablement.

ii) Postpaid services are to help customers to stay connected no matter where they are. There are    6 type of services that provided by postpaid services.

Type of services	The functions
Friends and family	Enjoy lower rates to your favourite numbers.
Talktime transfer	Help your Digi Prepaid friends out when they are low on credit.
Roaming	Stay connected by using other mobile networks
International direct dialing	For calls to loved ones overseas.
Calling and voicemail	Call plan features that help you stay connected even if your phone is off or out of coverage area.
Personal accident insurance	24 hour Worldwide coverage against Accidental Death & Permanent Disablement.

Rewards of Digi

Digi is giving out the rewards to their customers. Prepaid call plan and postpaid call plan have different rewards.

(i) Prepaid call plan – Users can get free talk time credit with Digi Reload Bonus and Digi Birthday Bonus.

Types of bonus	Conditions
Digi Reload Bonus	Users must reload minimum of RM120 over 3 months to get this bonus
Digi Birthday Bonus	Users must register their personal detail with Digi to get this bonus

(ii) Postpaid call plan – Users can earn BonusLink point with the every ringgit that they spend with Digi. Users have to do register to enjoy the rewards.

Step 1: Sign up for a BonusLink Card	Visit the  BonusLink website for easily online registration
Step 2: Register your Card Number with DiGi	SMS BL <space><16 digit BonusLink Card Number> and send to 2000 or Register Online

When users want to redeem rewards, there are seven methods to get it. First method is redeeming it through online by www.bonuslink.com.my. Second method is doing it by self service phone system with the contact number of 03-76261000. Third method that users can use is m-services which mean that to ‘Key in <Redeem><space><Last 8 digits of BonusLink Card Number><6 digit PIN> and send to 33088’. Next method is doing by Express Way with Points + Cash (RM) with www.bonuslink.com.my. Fifth method is ‘One the Spot Redemption’ which at over 800 outlets nationwide.

Users also can mail to BonusKad Loyalty Sdn. Bhd. with Level 7, Block C, Menara Glomac, Kelana Business Centre, Jln SS7/2, 47301 Petaling Jaya, Selangor. The last method that we can use is using the fax and send to 03 76627996.